How GetResponse Works
The main function of GetResponse is email marketing. Email marketing is a type of direct marketing where businesses use email to advertise products and services. An individual marketer as well as a marketing team are all supported by GetResponse. It is an affordable marketing tactic that is effective.
GetResponse assists you in increasing conversion rates, improving revenues, maximizing return on investment (ROI), and reducing time spent using conventional marketing strategies. Your email list may be thought of as a virtual gold mine.
How Does GetResponse Work?
1. Increase website subscribers
Conversions are a result of lead generation and traffic. You must specify your target market, your expected advertising budget, create a message, distribute it, and track the results in order to drive traffic with GetResponse. You may advertise your content on popular social media sites like Facebook and Instagram by integrating GetResponse with them.
It takes a few minutes to set up a sign-up form for your subscribers. You add GetResponse’s HTML code to your email and website after creating the sign-up form. Now, your subscribers can subscribe whenever they want.
2. Select From More Than 300 Designer Templates
Emails that look good increase response and subscription rates. There are 300 designer templates available from GetResponse. You will be able to design stunning campaigns that will captivate your broad audience. Campaigns may include invites, announcements, mailings, or special offers.
The templates from GetResponse have an easy-to-use editor that makes it possible to personalize them. To give your emails a personalized appearance, you can add logos, headlines, and formatting. Additionally, you create the landing pages for your website because a sales funnel includes email marketing. Your landing pages can still be created and customized using the freedom and templates available to you.
3. Check the results of your email campaign
GetResponse makes sure that the emails you write for your campaigns are successful. To make sure your campaign produces the greatest results possible, you have the chance to test your email. Make at least five test emails that you think will work in order to test your emails.
Each email will be tested by GetResponse, which will then choose the best version and deliver it. GetResponse has examined research on customer behavior to ascertain how frequently a specific demographic opens emails. Time varies depending on the person, but GetResponse’s data reveals that the majority of people access their emails in the morning around 9 a. m., during lunch, and in the evening. GetResponse implements a perfect timing system to deliver emails to subscribers at the right time.
4. Create autoresponders and follow-up emails.
After being rejected twice, most marketers give up. However, the majority of deals are closed out after nearly five inquiries. GetResponse provides you with autoresponders and follow-up communications so you can identify the causes of cart abandonment and persuade customers to finish their transactions.
Autoresponders can be used to build successful drip campaigns. Your messages are delivered by autoresponders at predetermined periods of time. Even while you are logged out and taking care of other crucial business matters, your marketing and conversions will continue.
5. Build a store
GetResponse provides to host your online shop and integrate it with any additional online stores you might be operating. Platforms like Shopify, Stripe, Etsy, Magneto, WooCommerce, and Big Commerce are all compatible with it.
GetResponse has also taken into account the financial aspect of your online store. It works with a number of payment options, including Square, PayPal, Blue Snap, Stripe and Pay U. GetResponse also assists you in using sales funnels to direct customers to your stores. A set of landing pages known as a funnel is intended to direct visitors to either generate leads, subscribe, or make purchases.
6. Utilize GetResponse’s Email Analytics
Results will come from the surveys you run on GetResponse. Your email marketing strategies will be influenced by the performance indicators. GetResponse statistics allow you to keep track of every email opened, every click, every subscriber who unsubscribes, and every transaction done.
Daily personalized results are provided by GetResponse. They use visual graphs to describe the data, which makes it easier for you to track your previous and present performance.
7. Integrate video and audio content
Customers who receive your emails want to believe that they are speaking with a real person. How can you accomplish this? You can accomplish this by including unique pictures and videos of you and your team speaking to clients.
Without using additional software, GetResponse multimedia enables you to record videos and attach photos to market new goods or services. Your audiovisual emails will be delivered and stored by GetResponse.
8. Carry out GetResponse surveys.
Your business must be driven by your customers. Therefore, it is crucial to pay attention to their feedback regarding the kind of service or product quality they require from you. The goal of surveys is to raise the standard of your products and services. Depending on your demands, you can do the research after any specified number of days and ask as many questions as you wish.
You can use surveys to gather crucial information for approving products, focusing marketing efforts, and maintaining the competitiveness of your organization. You can just click, drag and drop to construct your survey.
9. Mobile Access
With GetResponse, you no longer have to be concerned about losing track of your email marketing while traveling. A mobile app from GetResponse enables you to monitor the development from a distance. Additionally, as you travel around, you can run across new folks who are curious about your stuff. You can immediately add their emails using the app.
GetResponse Pricing and Service Plans
GetResponse has four service plans you can get started with to achieve your email marketing goals:
a. Free Plan:
This plan costs $0.00 and you can add up to 500 contacts. It includes:
- Unlimited newsletters
- 1 landing page. Create and host 1 landing page with a monthly limit of 1000 visitors.
- Website Builder. Create and host 1 website and access all essential features like galleries, popups, and forms.
- Connect your domain
- Signup forms and popups
b. Email Marketing Plan (Free Plus):
This plan starts at $19/mo for 1,000 contacts to $539/mo for 100,000 contacts. It includes:
- Unlimited landing pages
- Unlimited Website Builder. Get all advanced features inside the website builder and enjoy a bigger bandwidth for your website.
- Basic segmentation. Segmentation based on contact details stored in your account.
- Email scheduling
- Integrations and API
c. Marketing Automation Plan (Email Marketing Plus):
This plan starts at $59/mo for 1,000 contacts to $599/mo for 100,000 contacts. It includes:
- Marketing automation
- Event-based automation
- Advanced segmentation
- Contact scoring
- Sales funnels
d. Ecommerce Marketing Plan (Marketing Automation Plus):
This plan starts at $119/mo for 1,000 contacts to $699/mo for 100,000 contacts. It includes:
- Quick transactional emails. Simple, automated order confirmations and abandoned cart emails. Available by integrating GetResponse with Shopify, PrestaShop, or Magento.
- Ecommerce segmentation
- Abandoned cart recovery
- Promo codes
- Product recommendations
- Web push notifications
You get an 18% discount on all prices if you decide to pay for 1 year and you get a 30% discount if you choose to purchase a plan for 2 years.
GetResponse offers a 30-day free trial to try all the features on all the plans they offer. Hence, you can explore first and decide later.
More than 6 billion emails are successfully delivered each year, according to GetResponse, and the figure is rising. It has everything it needs to deliver visitors, leads, emails, video and email integration, store setup, payment integrations, surveys, and statistics. It also has templates for customizing your pages. Additionally, it offers three payment options to accommodate every stage of the development of your business.
With the help of these technologies, you can improve conversion rates, increment sales, increase ROI, while enabling significant time and money savings in the process. You can set up your email marketing in a matter of minutes, and you can expect to hear back within a few minutes to several hours. Given that time is a precious resource, wasting it is simply not an option.
Disclosure: This post contains affiliate links. I’ll receive a commission if you sign up and upgrade your account.