How to Get More Conversions for Your Marketing Agency

Photo by Marvin Meyer on Unsplash

The internet and the business of marketing have evolved at a rapid pace over the past few years, meaning that many of the strategies that used to work well in 2013 may not be as effective now. In fact, many websites are already finding their conversion rates going down, while their marketing costs are going up. If you’re thinking about increasing the conversion rates of your online marketing agency, here are three simple tips to help you get more conversions and upsells for your customers.

1. Understand your customers’ pain points

One of the best ways to get leads is by focusing on your audience. This means understanding your customers’ pain points and addressing them with useful information. For example, if you sell electronics online, offer a guide for how buyers can install software onto their new devices. When you solve a problem for someone, that person will be much more likely to convert into a lead.

2. Build quality relationships

Think of it like sales on steroids. The more quality relationships you have, whether they’re with clients or influential people in your industry, the better off you’ll be. Why? Because these are people who are invested in your success, who will spread good things about you and will also help you out when you need them most. If there’s one thing that can make or break a business (and there are many), it’s reputation — and having a good one is critical for success.

3. See where you are losing leads

A conversion is where your customer takes a single action that you want them to. So, if you ask a question in an email, which then prompts them to respond, that would be a conversion (assuming you asked for something specific). If they don’t take that action, it’s not a conversion. Also, sometimes we ask for two things (i.e., an email address and a phone number) when only one is required — so a lead becomes multiple leads. It might sound complicated, but all you need to do is look at your analytics report and see what actions are being taken on your website. If someone fills out a form but doesn’t click submit, it isn’t a conversion. It’s easy to think of conversions as sales or subscriptions or whatever metric you care about most — but really they are just actions that you wanted someone to take.

4. Use Adcreative AI to increase conversion and upsells

A very powerful AI marketing tool is AdCreative AI. By using Adcreative AI, you can generate personalized custom creatives for your clientsin a less amount of time with increased quality.

How Marketing Agencies use AdCreative.ai for better conversion rates and up sell?

Conclusion

Getting more leads is only half of marketing. The hard part is converting those leads into paying customers, which can be accomplished through thoughtful up-selling techniques. Agencies should take a look at their current sales funnel and determine what’s working — and what isn’t — to make sure they aren’t losing out on potential business.

Read a full review of Adcreative AI

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